Tourism Specialist / Team Leader (Consultant)

Glean Asia is a digital experience agency located in Phnom Penh, Cambodia, dedicated to individuals aiming to make a significant impact. Since 2010, we have partnered with corporations, NGOs, non-profits, and social enterprises across Southeast Asia to address their digital insight and transformation needs. Our clients include prestigious organizations like Pact, Oxfam, and USAID. We specialize in market research, digital strategy, and product design and implementation, assisting entities at various stages of their digital transformation journeys.

Position: Tourism Specialist / Team Leader (Consultant)

• Location: Phnom Penh, Cambodia (with travel to Preah Vihear and Takeo)

• Duration: 12 months

Role Overview

Glean Asia is seeking a Tourism Specialist / Team Leader to lead the development and implementation of a Community-Based Tourism (CBT) support package. This consultant will oversee branding, marketing, and tourism development activities in two project locations: Preah Vihear and Takeo. The role involves close coordination with local communities, tourism businesses, NGOs, and government agencies to enhance Cambodia’s domestic and international tourism promotion efforts.

Key Responsibilities

• Provide strategic leadership for the CBT support package, ensuring alignment with ASEAN Tourism Standards.

• Lead the design and execution of tourism branding and marketing strategies for project locations.

• Oversee capacity-building workshops for CBTs, local communities, and tourism businesses.

• Work with local stakeholders to develop sustainable tourism strategies that promote economic recovery.

• Coordinate with international organizations (ADB, UNESCO, World Bank, etc.) to align tourism development efforts.

• Ensure that tourism branding materials and promotional activities highlight Cambodia’s cultural heritage.

• Support the implementation of digital marketing campaigns aimed at increasing domestic and international visitor engagement.

• Provide regular reports and insights on project progress and impact.

Key Objectives

• Strengthen community-based tourism initiatives through strategic marketing and promotion.

• Develop sustainable tourism models that benefit local communities and businesses.

• Enhance Cambodia’s reputation as a regional travel destination through digital and offline campaigns.

• Ensure gender-sensitive and inclusive tourism development approaches.

Education & Experience

• Bachelor’s or Master’s degree in Tourism, Hospitality Management, Business Administration, or a related field.

• Minimum 10 years of experience in tourism, hospitality, or the travel industry in Cambodia.

• Proven track record in community-based tourism development and destination branding.

• Experience working with government agencies, tourism associations, and development partners.

• Strong understanding of ASEAN Tourism Standards and international tourism promotion strategies.

• Experience in managing cross-sector partnerships and community engagement.

Key Competencies

• Strategic leadership and project management skills.

• Strong understanding of branding, marketing, and tourism development.

• Ability to work with diverse stakeholders, including local communities and government entities.

• Excellent communication and stakeholder engagement abilities.

• Strong analytical and problem-solving skills.

What We Offer

• Competitive consultant fee based on qualifications and experience.

• Opportunity to lead a high-impact tourism development project.

• Collaboration with leading organizations and stakeholders in Cambodia’s tourism sector.

• The chance to shape sustainable tourism strategies in Cambodia.

To Apply

Please email your CV, a cover letter outlining your suitability for the role to: hello@glean.net.