Branding Strategist / Specialist (Consultant)

Glean Asia is a digital experience agency located in Phnom Penh, Cambodia, dedicated to individuals aiming to make a significant impact. Since 2010, we have partnered with corporations, NGOs, non-profits, and social enterprises across Southeast Asia to address their digital insight and transformation needs. Our clients include prestigious organizations like Pact, Oxfam, and USAID. We specialize in market research, digital strategy, and product design and implementation, assisting entities at various stages of their digital transformation journeys.

Position: Branding Strategist / Specialist (Consultant)

• Location: Phnom Penh, Cambodia (with travel to Preah Vihear and Takeo)

• Duration: 12 months

Role Overview

Glean Asia is seeking a Branding Strategist / Specialist to lead the development and execution of branding strategies for community-based tourism destinations in Cambodia. The consultant will be responsible for shaping the identity, messaging, and positioning of the tourism destinations to appeal to both domestic and international markets.

Key Responsibilities

• Develop a brand identity for target tourism destinations, ensuring alignment with ASEAN Tourism Standards.

• Design and implement a brand strategy and promotional campaigns for community-based tourism (CBT) initiatives.

• Create brand messaging guidelines, logos, and marketing materials.

• Conduct branding workshops with local tourism businesses, CBTs, and government agencies.

• Work closely with the Tourism Specialist and Marketing Team to ensure consistency in promotional efforts.

• Develop branding materials and content that highlight cultural heritage, sustainability, and local experiences.

• Ensure the branding campaign is inclusive, gender-sensitive, and culturally relevant.

Key Objectives

• Establish a recognizable and compelling brand identity for the tourism sites.

• Support economic recovery by making CBT destinations more attractive to travelers.

• Increase visitor engagement through well-executed branding and messaging.

Education & Experience

• Bachelor’s or Master’s degree in Marketing, Branding, Communications, or a related field.

• Minimum 7 years of experience in brand strategy, advertising, or marketing.

• Experience in hospitality, tourism, or travel industry branding is highly preferred.

• Strong portfolio of successful branding campaigns.

• Experience in community engagement and local business development.

Key Competencies

• Creativity and expertise in brand positioning and messaging.

• Ability to translate cultural and tourism assets into compelling brand stories.

• Strong stakeholder engagement and communication skills.

What We Offer

• Competitive consultant fee based on qualifications and experience.

• Opportunity to shape the brand identity of Cambodia’s community-based tourism sector.

• The chance to work with local communities, government agencies, and international partners.

To Apply

Please email your CV and a cover letter and  outlining your suitability for the role to: hello@glean.net.