How (Not) to Write Success Stories

January 22, 2016 in Communications

Is this story at all familiar to you? [Name] was a [demographic] in [poverty-stricken location] suffering under [particular developmental horror which our NGO tries to solve].

We gave [particular intervention], and her situation has changed for the better!

Now, [Name] is [appropriate adjective].

[Heart-warming quote translated from local language into broken English].

Want to help people like [Name]? You can donate here!

Or not, probably.

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