Start with the people you want to help.
Planning is powerful. When you effectively communicate who you are to people who care about the same things as you do, you can reach further and do more.
To reach people, you need to understand what they're facing and what will help them the most. Our HCD processes mean we test our work early and often for the best impact.
All the details that go to make up the big picture, designed to help you understand and manage the flow of aims, activities and outcomes. Make a plan, then make a difference.
Make your aims become real. Work out your big story - how you'll raise funds, run projects, and stand up for the people you exist to serve.
Build your story over weeks and months. Speak out, and reach others who think what you think, by saying the right thing at the right time.
Reaching the Vulnerable
A content strategy for FHI360
As part of the President’s Emergency Plan For Aids Relief, we helped FHI360 create audience profiles, core messaging, style guides and content-creation processes – a complete content strategy to help them reach vulnerable communities, and to grow engagement through great content.