HIV education for at-risk communities

 
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The Challenge

FHI360 needed to promote healthy lifestyles for communities in Cambodia that are at a higher risk of HIV infection. 

 
 

Our Approach

One website for each community, supported by strategy, audience profiles, core messaging and calendar tools to make content hit its target.

 
 

FHI360 is one of the world's largest global health NGOs, and they needed to promote healthy lifestyles for communities in Cambodia that are at a higher risk of HIV infection. We helped them tie together content strategy, web development and web design to build supportive communities online.

We wanted FHI360’s message to reach as far as possible, so we gave them a digital marketing service that integrated strategy, content and code into a single process.

"To make a difference, you need to have a plan"

We built websites with positive health messages for each community, linked them to social media, and provided data reporting so FHI 360 could see which message hit home and how demand for information changed over time.

The websites incorporated mapping and directory listing for health clinics across Cambodia. We also provided digital tools for project activities, including an Android game celebrating and affirming the power of female users, and a tool for communicating core health messaging.