Make Honesty Your Thing: 4 Ways To Engage Donors By Telling The Truth
NGO comms: get past content panic, and publish
If you're a nonprofit marketer, you’re doing something good, and you’re doing it for a reason. It’s a good reason: so good that you’re in communications for an NGO instead of a bank or a Fortune 500 company. It’s worth all your long days and long nights.
Understanding Your Ecosystem
Creating and publishing content for an NGO comms blog is a pain. Blogging is, to be sure, a very powerful way of talking about your organisation and your work, but there are times that it's just hard. For me, this is usually about the fact that there are so many options. If you're not careful, the many things you could possibly write tower over you and then collapse, with a strange sort of melancholy wheezing noise, into the very few things you have actually written. And the blog still sits there on your site, where it could be showcasing your work, desperately fallow and needing to be grown.
Designing Better Projects
Let’s start with a story. Once, a developer, let’s call her Jenny, had been tasked with rolling out a software update to a group of users. Jenny did all the hard work that developers do for these types of projects. She sure that the update would work with the old system, that the update matched the features from the users, and that the program was rolled out without any downtime. Following up a few months later, Jenny found out that many of the users were no longer using the program. She verified that she had given the users what they wanted in a program, but found that they could not use it because they did not have the latest version of the operating system that was needed to support her program. She had failed to understand the ecosystem in which she was developing the program.
Nonprofit Marketing: How (Not) to Write Success Stories
Project design is a process that takes years of work to master. From project scoping, planning, design, and implementation there are a lot of areas to master. If you’re interested in creating better projects, that engage more people, increase impact, and are more fundable check out these tips on how to optimize your project.
How to get more donations for your non-profit by nailing the tone of your content
If you talk about why your work is worthwhile to you, it will become worthwhile to your audience as well. They’ll care. And when people care, they’ll come back, they’ll give, and they’ll recommend you to others
Why Should I Care?
Your tone of voice is a crucial thing to nail when you're making a content strategy. It's one of the two major components of how your audience will understand your organization
How to Build Trust on Your Nonprofit Website
Imagine you’re searching the internet for a solution to a problem you have. You hit Google and start typing keywords to search, or you might even type in your entire question. Google throws thousands of possible matches at you.
EAL content creators are heroes
No matter where we go or what we do, we are being marketed to. The websites we visit, the television shows we watch, the freeways we drive down, and the podcasts we listen to, are all trying to market to us. We see ads everywhere at every turn.
Writing NGO comms content that's genuinely exciting: kill the hype
One of the biggest parts of our work is with comms officers who do not speak English as a first language or fluently. This particularly true with large NGOs, who need more content for blogs, social media and reports
In my defence, I had recently been engaged in a lot of business speak with business people doing business, and there's a certain impatience to the mind of the good businessman.